SEO
Gold Coast SEO Services
Search Engine Optimisation (SEO) is the science of providing search engines a website that has the content and format the search engine algorithm is looking for. We have been building websites that rank at the top of searches since 1999 and more recently have been offering that expertise for owners of websites not built by us, with great success.
If a potential customer searches for your services but doesn't find your website at or near the top of search listings in Google, chances are they will give their money to your competitor. It doesn't matter how superior your product or service is, or even how exciting your website is, if customers can't find it, they won't spend money with you.
If you want more customers to spend money with you call Rod on 0414909759
Do I Need SEO?
Before signing up for SEO you should look at all of your digital marketing otions to see which is the best option for your business. SEO works and is a good investment for many businesses however, often a small business can get a better return on investment by focusing on other options such as Google Business Listing optimisation or Pay per Click advertising. Call us to discuss your goals and we can help you decide if SEO is for you right now.
Isn't SEO Just Trying To Trick Google?
There are still "Black hat" SEO providers who base their business model on trying to scam Googles search algorithm. This approach may have some short term success but will ultimately result in the website losing its rankings again unless you manage to find someone with more money to spend on research than Google has. It is also totally unneccessary.
Google spends a huge amount of money on researching what internet users want and how they behave when they visit websites. Our SEO techniques focus on what Google says customers want, which results in better rankings and in turn is also what is most likely to convert site visitors into paying customers.
We understand that Websites and SEO are not about technology and statistics, they are about generating real business results.
Wordpress SEO
Wordpress is currently the most commonly used "CMS" website platform for small and medium sized businesses. Wordpress websites are known for being SEO friendly when built by skilled website developers. Unfortunately too many Wordpress website developers take a graphic design approach to website development and ignore SEO principles resulting in a website that looks pretty but which doesn't rank and which is often not customer focused either. Fortunately at Websites With Purpose we have the skills and a solid track record of ranking these types of site.
Typically a Wordpress website with no previous ranking will start ranking on page one of Google within one to two months of a campaign starting. Picassos Hair is a Wordpress website that was about 6 months old and ranked in the 40's and worse for when we were called in. Within two months it ranked on page 1 for the 5 most profitable search terms, ranging from position 1 to position 5.
If your Wordpress website is not ranking highly call Rod on 0414909759
Joomla SEO
Joomla is the second most popular "CMS" platform in the world and is also extremely SEO friendly. Unfortunately it suffers from the same problems as Wordpress when a developer doesn't understand SEO. Joomla's reputation also suffers from the fact that most so called SEO experts are really experts in Wordpress SEO tools and don't understand how to use Joomla tools. Websites With Purpose have been developing and ranking Joomla websites for over 12 years and other Gold Coast SEO companies even outsourse their Joomla work to us.
Reliable Batteries has ranked at positions 1 or 2 consistently for highly competitive search terms for the last 4 years under our watch. iCool Gold Coast is another local business that ranks highly on page 1 for all of its core search terms. When we added a page for a new service that page ranked in position 1 on Google in less than 1 hour of being lodged with Google, because of the authority we had created for the website.
If you want more customers to spend money with you call Rod on 0414909759
Do I Need SEO If I Use Adwords?
A common misconception is that SEO is only about website rankings. SEO (if done properly) improves the authority of your website in the eyes of advertising platforms like Facebook and Google and improves the customer experience, resulting in higher conversion rates. The cost per click of a Google Adwords campaign is based in part on the quality of the page the clicks go to. The higher the page quality, the lower the cost per click and the higher the ad position. (There are many other factors as well but the page quality is significant.) For example, one of the key ranking factors for Google is page speed. A slow loading page has a higher bounce rate and lower conversion rate for both paid and free traffic. Google estimates that a page that takes 7 seconds to load can lose over 30% of visitors before they even see the page.
No matter what products you sell or services you provide, competition online is increasing and it is getting harder to compete. Websites with Purpose can get your website ranked at the top of page 1 on Google which will put more money in your pocket. Contact us today for a free SEO assessment of your website.
