5 Reasons To Choose Shopify

Shopify eCommerce Is The Fastest Growing Online Store Builder

As a business owner you deserve to know why your website developer is recommending a particular website technology and unfortunately it is more often because it is the only technology they know, rather than because of any business advantage for you.  We recommend Shopify Websites for most (not all) shopping cart needs.  This is why.

Ease of Use

Shopify is very easy to use.  I'm not talking here about for the web developer, but for the business owner.  Most business owners don't want to be website developers.  They don't want to have to learn all about website hosting servers, programming, CSS, mobile design or plugin management.  They just want to sell products, process orders and manage stock levels.  After 20 years in website development I have built and trained users in a dozen different ecommerce platforms and to date, none come close to Shopify for hassle free ease of use.

Popularity

On the face of it, this seems a strange criteria for choosing an ecommerce platform, after all, why do something just because everyone else is doing it?  In reality, the popularity of Shopify means that there are more apps and themes and integrations becoming available everyday so whatever you want your website to do, there is likely already an app available to quickly make that a reality.  Furthermore, big companies don't choose a platform without doing due diligence on suitability, reliability and ongoing viability.  With companies like Tesla, LVMH Moet Hennessy Louis Vuitton, Nestle, and Pepsico choosing Shopify over competitors like Woocommerce, Magento or Prestashop, you know it is a safe bet.  In fact Shopify has been so successful that its total value is now more than double the value of eBay.

Shopify Takes Care of The Hosting

As a website owner you also have to manage website hosting issues.  These can include things like hosting servers being blacklisted by email platforms, DDOS attacks, server speed issues, downtime etc.  Shopify websites are hosted by Shopify which means they do the monitoring, security and worrying.  That is their business and while they take care of it, you can focus on taking care of your business.

POS Integration

Shopify POS is integrated with your website.  For small retail businesses, businesses with multiple bricks and mortar stors or businesses that operate market stalls as well as online stores integrated POS is critical.  It means that when you sell out of product at a market, you don't have to worry about your online store selling stock you no longer have.  Shopify manages your stock and adjusts stock levels after every online or POS sale.

Multi Platform Integration

With most ecommerce stores, you are limited to selling from that store or managing multiple stores in different market places.  From your Shopify store you can manage sales on Facebook, eBay, Amazon etc all from a single dashboard.  That means less work per sale and lower selling costs.  You may not need this feature now, but having the flexibility for the future is critical if you want to run a business that is able to adgust to changes in the marketplace.

These are the reasons we recommend Shopify for most shopping cart websites.  They key word there is "most".  Sometimes the needs of a business means there are better options.  Before committing to any platform we analyse the needs of the business and then make recommendations.  If you are in need of a new ecommerce website contact us for a no obligation discussion on your needs before you commit to an expensive mistake.